Ashley Belfsky
(206)-290-5097
ashleybelfsky@gmail.com
Skills
Adobe [Illustrator, Photoshop, InDesign, XD, Bridge, AfterEffects, Premiere], Figma
Google Suite [Slides, Docs, Sheets]
Microsoft Office [PowerPoint, Word, Excel]
Coding Languages [HTML5 / CSS3]
Email Platforms [HubSpot / MailChimp / Klaviyo]
Website Platforms [WordPress / Squarespace / Wix]
Experience
Freelance Graphic Designer, - Contract Graphic Designer
Nov 2017 - Present
Provide Art Direction and overall design strategy on a variety of print and web projects including: marketing collateral, social media graphics, presentation design, wayfinding, email design, infographic design, menu design, product photography, illustrations, interaction design
Duke’s Seafood: Menu design and wayfinding (floor stickers, signage)
Follett : Design strategy (mood boards, logo design)
Educational Advantage: PowerPoint Design, LinkedIn social posts, email campaign design
Redbox: Illustrative renderings
Tsongas Litigation: Infographics
Toptender: Illustrations, brand direction and wireframes for website
Mj Biz: Created conference wayfinding signage and a step-and-repeat)
Source: Product photography, created marketing materials such as postcards to hand out at events
Curated Content: Infographics
Legacy: Design strategy, Illustrations
Longplay USA, Brands: Willies Reserve/Remedy (Willie Nelson’s cannabis brand), Kayak, Nature’s Medicine, La Conte’s, Remote- Sr Designer
July 2022 - June 2023
• Art directed Willie’s 90th Birthday, and created all design collateral in collaboration with an Illustrator.
• Created new packaging for Willie’s Reserve 1/8th packaging for the CO market.
• Adjusted packaging outlines/designs for new flower lines in OH, NV and MA.
• Created Willie’s Reserve brand tour tee, which can be found on Willie’s Outlaw tour! • Prototyped and designed Kayak’s website, along with creating it in WordPress. • Created new outdoor signage and widow instillation for Nature’s Med South Denver.
OLIVER/Volt Agency, Client: Green Thumb Industries, Chicago, IL- Digital Designer
March 2022 - July 2022
• Created digital content for e-mail, blog and web.
• Prototyped and presented a redesign for RISE’s Dispensary website.
• Created, explored ideas and implicated artwork for seasonal marketing campaigns.
• Social media content creation.
Western Bud Cannabis Co, Seattle,WA- Design and Marketing Lead
Nov 2019 - May Present
• Art directed all marketing campaigns, ads, signs and billboards.
• Created all artwork for ad campaigns, print, digital and text.
• Prototyped and redesigned company website.
• Scheduled, tracked and executed marketing campaigns. • Social media management
The Stranger, Seattle,WA - Ad and Editorial Designer
Aug 2019 - Oct 2019
• Created Ads for a variety of clients, which includes print and web banners.
• Created marketing collateral for the sales team.
• Created newspaper layouts and illustrations.
DOPE Magazine, Seattle,WA - In-House Graphic Designer
Aug 2017 - Nov 2018
• Art directed and produced design assets including cover layout for nationally distributed magazine.
• Concepted and generated mood boards/style guides for editorial layouts, events and apparel.
• Created illustrations by hand and translated to digital format.
Curated Content, Melbourne Australia/ Remote - Infographic designer
May 2017 - August 2017 (Contract)
• Created a visual story from data.
• Followed brand guidelines.
• Interpreted data into charts.
Olive Devices, Philadelphia PA/Remote- Ui/Ux/Graphic Designer
October 2016- January 2017
• Redesigned company website for mobile.
• Created wire frames.
• Created prototypes for augmented reality glasses, mobile and web interfaces.
24/7 Teach, New York NY/Remote- Graphic Design/ Marketing Intern
September 2016- December 2016
• Created visual solutions for social media outlets.
• Researched potential user profiles.
• Worked with the marketing team to redesign the Ui/Ux of companies websites.
Changing Worlds, Chicago IL- Graphic Design Teaching Assistant
February 2016 - May 2016
• Helping students grasp basic graphic design theory.
• Teaching basic digital illustration techniques.
• Teaching different about different cultures through graphic design.
• Encouraging students to explore their own design style through typography.
Legacy, Evanston IL- Design Strategist
January 2015 - March 2015
• Guided design strategy for B2B print product.
• Created vector images of multiple flowers.
Education
DePaul University, Chicago - Graphic Design BFA
Jan 2013 - Dec 2015